I thought that was Hollywood and the media

here in the US.


"Chalk up another success to the Behavioural Insights Team. Since 2009, this handful of academics has been working, largely without fanfare, to subtly alter the ways we act, look after ourselves and obey the law.

Known colloquially as The Nudge Unit, the team that was once viewed as a “nutty indulgence” at the heart of David Cameron’s government recently had its tenure renewed, after an 18-month probationary period.

As a consequence, it will now be at the centre of initiatives on everything from job seeking to anti-smoking. And David Halpern, director of the nine-person unit, has been tasked with turning theory into government method."