President Petulant trying to keep you from sticker shock

"They don't want people to see the prices of the policies -- because that would cause a politically-unpopular sticker shock, as people saw how much rates are skyrocketing.

Instead of showing the plans' prices, they first collect all of your financial information so they can determine your subsidy level, which allows them (in theory; the system doesn't work) to show not the price of the plan, but rather the price of the plan as reduced by the subsidy."

Because if you knew what the actual price was, you'd revolt.

And President Petulant and his minions and controllers, KNOW that.

Hence a glitchy crash and error prone website.